Larry Schwartz

Larry Schwartz is an experienced corporate and business development professional with over 25 years of expertise in the ancillary healthcare and franchise industries. Throughout his career, he has played a key role in developing and managing new business ventures and has been instrumental in the growth of numerous start-ups and early to middle stage companies. Initially, Larry began his career in franchising as a Master Developer for a multi-brand organization in Southern California. He subsequently led the company's national franchise development efforts and assisted in the launch of a new high-profile brand, where he was responsible for developing and executing a national rollout strategy with a focus on sales and marketing, contract negotiation, real estate procurement, and resale transactions. Additionally, he served as Regional Vice President for a multi-brand international franchise company, overseeing the development of several brands in the Southwestern US. For the past decade, Larry has worked as a senior level consultant to the franchise industry, offering his expertise in critical areas such as infrastructure development, sales, branding/marketing, operations, and investment capital procurement. Currently, Larry serves as a Partner and Senior Consultant at DCV Franchise Services Group, where he pursues his passion for working with companies to develop new and existing brands, create new business opportunities, and facilitate the growth and development of regional, national, and international franchise systems.