DCV Franchise Group

DCV Team

DCV Franchise Group Includes:

DCV's franchising team has the right people and range of expertise to help you get started...

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In 1980, Mr. Byrd began working in the hotel business for Holiday Inns. Having found his purpose in life, and seeking advancement, Mr. Byrd was recruited by ITT Sheraton in 1984. Then, in 1990 he was recruited by Hyatt Hotels as Financial Controller. Mr. Byrd call Hyatt Hotels home for more than a decade. While with Hyatt he worked at three of their Southern California properties: The Westlake Plaza, the Regency Long Beach, and the Regency La Jolla. Taking it up a notch, Mr. Byrd was scooped up by Loews Hotels to serve as CFO at the Loews on Coronado in San Diego. Mr. Byrd has been responsible for budgets over $55,000,000.

One who has the spirit of an entrepreneur, Mr. Byrd left corporate America in 2004 to start his own business. As a California licensed real estate broker, he began representing hotel owners around the country. His broker portfolio represents transactions ranging from $500,000 to $30,000,000. During this time, it became “part of the job” to place financing for his brokered deals and so the building of lender relations began. Before the economy took a downward spiral, Mr. Byrd organically began including other franchise organizations, not just hotels. To date, Direct Connect Ventures has serviced nearly 300 franchise systems placing debt for transactions in the U.S., Puerto Rico and Panama.

Mr. Byrd can be found published in franchise and business financial periodicals. He has contributed on many panels over the years and has been a guest speaker at a variety of franchise conferences and forums.

Supported by a sales staff, underwriters, and a business plan copywriting team, DCV successfully represents and secures financing for entrepreneurs at varying stages in business; startups and expansions alike. The motto at DCV is “Delivering dedication and commitment to excellence, without mediocrity.”

In addition to Direct Connect Ventures being a firm that consults, guides, and directs entrepreneurs with their business goals and objectives, DCV is a licensed insurance agent with the California Department of Insurance.

Larry SchwartzLarry Schwartz, Managing Partner

Larry Schwartz has more than 25 years of corporate and business development experience and has held executive level positions in the ancillary healthcare and franchise industries. During that time, he has been instrumental in developing and managing new business ventures and has spearheaded the growth of several start-ups, early and middle stage companies.


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Larry began his career in franchising as a Master Developer for a multi-brand organization in Southern California. Shortly after, he was asked to help lead the company’s national franchise development efforts as well as assist in the launch of a new high-profile brand. In that capacity, Larry was responsible for developing, implementing and executing a national rollout strategy with emphasis on sales and marketing, resale transactions, contract negotiation and real estate procurement. He also served as Regional Vice President for a multi-brand international franchise company where he was responsible for the development of several brands in the Southwestern US.

Since 2009, Larry has worked as a senior level consultant to the franchise industry and has helped facilitate the development of several start-ups, early stage and established franchise organizations. He has brought years of small business and corporate development experience to clients in several critical areas including infrastructure development, sales, branding/marketing, operations and investment capital procurement.

Larry joined DCV Franchise Services Group as a Partner and Sr. Consultant to pursue his passion for working with companies to develop new and existing brands, create new business opportunities and facilitate the growth and development of regional, national and international franchise systems.

John HajgatoJohn Hajgato, VP Performance & Relationship Manager

John was educated in Europe with a degree in Economics from the University of Middlesex, London. His experience as a young professional include working in industries such as marketing, sales, and executive coaching. Coming from a family and background of business owners and entrepreneurs going generations back, John understands and knows what makes a small to medium business work. As the Business Plan Developer and Financial Modeler, John creates the ultimate tool for clients to successfully source competitive funding for their business. Additionally, John speaks fluent German and Hungarian and enjoys all types of motor sports, and traveling.

Anthony Byrd, EVP Business Development

With nearly two decades of experience in customer relations and business development from a Fortune Top 10 company, Anthony has brought unparalled depth and knowledge to DCV. He worked his way up the ladder into retail management and is the recipient of countless accommodations in both sales and customer services. His commitment and loyalty to every individual with whom he comes into contact is unmatched. Being the genuine, sincere and humble individual that he is, everyone looks forward to spending time with Anthony; either in person or thousands of miles away being on the phone together! Since joining the DCV Franchise Group family, Anthony has organically established himself within the franchise community as a most respected, responsive and engaging partner to both franchisors and franchisees. He is always ready to help in any capacity necessary to make his partner’s dreams come true. Something that cannot be “learned,” Anthony has the innate capacity to be caregiver. This is evident in every conversation had with him. Anthony is a family man with an amazing wife, a son and a daughter. His other passions include modern American muscle cars and barbecuing.

Thought Leadership
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